Marriage of business and sport fuels football Champions Cup

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Los Angeles (AFP) – The cream of European football will be on display in the United States this month as the International Champions Cup aims to cash in on the growing popularity of the world’s most popular sport amongst American fans.

In the space of little more than a decade, the event has evolved from a haphazard collection of meaningless friendlies to becoming the most prominent pre-season tournament in the world, what organiser Charlie Stillitano describes as the “perfect marriage of football and commerce.

Read more at World Cup Buzz


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