FIFA sponsors ‘accelerate’ China’s World Cup chances

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Beijing (AFP) – China’s footballers may be struggling on the pitch but its companies are proving to be a big player, signing sponsorship deals with FIFA as the giant Asian nation looks to boost its chances of hosting the World Cup.

In the space of a year, football governing body FIFA has gained three major Chinese sponsors in conglomerate Wanda, Hisense - the world’s number three television manufacturer - and smartphone maker Vivo, who concluded a deal just a week ago.

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