The Daily Madness: Real top brand, Italy back on top, trouble in South Africa, & more
- BBDO announced that Real Madrid has the top brand value at $1.53 billion dollars. Barcelona finished second with Manchester United third. Surprisingly Chelsea was fourth at $828 million. For a club that has only recently risen to the top of English football, it's marketers are certainly working overtime. Other than the obvious benefactors of success, diversity in the squad and offseason touring seem to be two other major contributions.
Football is for the Madman @ Sep 19, 2007 8:54 AM EDT | Blog Profile
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