EPL rights sales policy is "just the hghest bidder"
Phil Lines, Head of International Broadcasting and Media Operations at the English Premier League recently spoke to the Economic Times of India on EPL policy (extracts): On leveraging interest in the Premier League beyond TV broadcasting: "Its honestly up to our partners. We usually sell our rights, and the partner takes over. We don't do any marketing and promotion, as the broadcaster who buys
Asian Football Business Review @ Aug 22, 2007 9:59 AM EDT | Blog Profile
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