Maxis spends $3.2m sponsoring EPL in Malaysia
Maxis Communications Malaysia Bhd has signed a three-year partnership deal with sports channel ESPN Star Sports to become the broadcast sponsor of English Premier League football matches in Malaysia. The broadcast sponsorship will run from 2007 until the 2010 season and, based on previous deals, is expected to be worth 11 million ringgit (US$3.2 million dollars) a year.
Asian Football Business Review @ Aug 3, 2007 9:42 PM EDT | Blog Profile
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