adidas launches campaign for 2013/14 Chelsea home kit

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adidas launches campaign for 2013/14 Chelsea home kit - originally posted on Soccerlens.com

adidas are celebrating the launch of the 2013/14 Chelsea home kit by launching a new campaign: 'It's Blue, What Else Matters'. The campaign aims to encourage fans to go 'all in' and buy the new 2013/14 Chelsea home kit before seeing it.

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