SoccerBlogs

The movement away from the curiously Soviet-esque style of information management by the Philadelphia Union has provided insight into the team never dreamed of prior to the dismissal of former head coach Peter Nowak.

A combination of a branding rebirth under John Hackworth - whose ascension from assistant coach to interim head coach and now permanent head coach and team director has given the Union a new lease on public relations - and the hiring of former Daily News beat reporter Kerith Gabriel, to head the usage of social media and the direction of the team's official site's content, has produced something unheard of just a few months ago.