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How to get men watching women’s football? Have them play in lingerie
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This article titled "How to get men watching women's football? Have them play in lingerie" was
written by Saman Shad, for guardian.co.uk on Thursday 7th June 2012 09.42 UTC
It's an idea as old as time. If you want to get a man's attention, enroll the help of a scantily
clad woman. It was probably what Mitch Mortaza, the founder of lingerie football, was thinking when
he spotted a gap in the market while watching the Super Bowl – you've got men playing American
football, you've got cheerleaders in skimpy outfits, what would happen if you combined the two?