Soccer Marketing 101 - Turning Around the Chivas USA Brand

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Tray tables on Volaris' flights... very innovative.Like about half of the Major League Soccer clubs this season Chivas USA launched a new kit. We're not sure of the rhyme or reason to the rotation, but each team is set on some sort of timetable from adidas and this year we've seen new shirts (although nothing mind-blowing given the "house league" look that all adidas shirts seems to have) from Columbus, Los Angeles, New England, Chicago Fire, Real Salt Lake, D.
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