Soccer Marketing 101 - Chicago Fire/ Quaker Oats Jersey Sponsor Launch

Chicago Fire players pose in their new Quaker Oats sponsored jerseys. (Photo Credit: Chicago Fire)Last week we posted the news and a snazzy video announcing that the Chicago Fire had landed a new jersey sponsor, Quaker Oasts, after an empty-chested 2011. Given that several Major League Soccer clubs do not have shirt sponsors (by choice or otherwise), these news releases are always a sign of forward progress for American soccer.

Read the full article at The Free Beer Movement.

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