Liverpool's Demands For New Deal Were Unrealistic, Says Adidas Chief
Liverpool lost their lucrative partnership with Adidas after demanding too much money for their
on-field performance, according to the firm's chief executive.
The Premier League club's current deal with Adidas, the world's second biggest sporting goods
manufacturer, expires at the end of the season after talks over an extension collapsed last year.
Anfield Talk @ Jan 17, 2012 2:31 AM EDT | Blog Profile
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