Virgin and Newcastle United – Can a Brand be Lucky?
"Twenty years ago, we sponsored Crystal Palace and they got to the FA Cup final. Then last week, we sponsored Newcastle and they beat Manchester United 3-love." "So we're a lucky brand, and may the luck continue throughout the rest of the season." The words of Sir Richard Branson, (3-love?? clearly a tennis fan!
Newcastle United Blog @ Jan 16, 2012 10:24 AM EDT | Blog Profile
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