Letting go: Why it's best if David Beckham takes Paris

As you think about David Beckham – Will he? Won't he? Where did his love for us go? – and whether he'll keep the Good Ship Becks docked in Don Garber Harbor, let's talk quickly about shifting values and diminishing returns.

In a way, Beckham and the attached regiments of Brand Beckham are no different than any other goods, like a camera, a coffee maker or those awful and gaudy Christmas sweaters.

Read the full article at DailySoccerFix.

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