Say Hello to BBVA Compass Stadium
Several media sources are reporting that the new Dynamo Stadium will be named BBVA Compass Stadium. The deal is reportedly worth $20 million over 10 years for the team, not to shabby but not as much as you might expect. In all likelihood the team sold the best deal they could and will use the next ten season building the brand even more to help get an even bigger second deal in the future, much like they did with the shirt sponsorship.
Dynamo Theory @ Dec 13, 2011 10:21 PM EDT | Blog Profile
Related
- Friday Free Kicks: Talking Ian Joy, Uniforms and CD9
- Thoughts on Naming Rights
- Soccer Business Bits: Red Bull Arena Takes First, MLS Takes Third & More
- RSL trades Russell to D.C. for draft pick
- Season review: Sebastien Le Toux
- MLS Legend - Andy Williams to Retire, Join RSL Staff
