Renaming hailed ‘a good thing’ whilst Northern Rock flips the bird at shirts deal
Newcastle United's stadium renaming farce has caused quite a stir, although a 'top marketing consultant' hails it a success. Meanwhile Northern Rock have pulled out of the shirt sponsorship deal early. Are the two events related? A marketing gadgie called Jonathon Gabay, who is according to his website "trusted by some of the [.
Newcastle United Blog @ Nov 12, 2011 7:13 AM EDT | Blog Profile
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