St James’ Park Renamed The Sports Direct Arena.
In a move that is sure to further infuriate the Toon Army over his ownership of the club, Newcastle owner Mike Ashley has ended 119 years of Newcastle United history and heritage by re-naming St James' Park the Sports Direct Arena.
Newcastle Chairman Derek Llambias says that Newcastle needed to sell the naming rights to St James Park if its wants to compete with the top clubs in the Premier League:
"Roman Abramovich has more money than God but Chelsea are out there trying to re-brand Stamford Bridge to bring in even more money" said Llambias.
English Premier league @ Nov 10, 2011 3:16 AM EDT | Blog Profile
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