Newcastle Rename St James’ Park With Immediate Effect – Now Play At ‘Sports Direct Arena’
By Chris Wright
With Newcastle riding high in the Premier League, the cynic in me suggests that Mike Ashley may have bided his time to announce that St James' Park is to be renamed with 'immediate effect' as an exercise in PR damage limitation but there we go from henceforth, the Toon's ground will be officially listed as the 'Sports Direct Arena'.
Who Ate All the Pies @ Nov 10, 2011 6:02 AM EDT | Blog Profile
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