Mike Ashley keeps his popularity in check by renaming St James’ Park as the Sports Direct Arena

Naming wrongs Concerned that Newcastle's meteoric rise to upper echelons of the Premier League might fully repair his once irreparable public image, Mike Ashley has decided to once again alienate the Geordie faithful by renaming St James' Park in honour of his sports shop. The stadium will now be known as the Sports Direct Arena.

Related

• Period of calm broken by a return to Ash-bashing
• It’s Always St. James’ Park To Me
• Llambias: St James’ Park name will always remain…
• St James’ Park Renamed The Sports Direct Arena.
• Magpies boss relishes City challenge
• Newcastle Rename St James’ Park With Immediate Effect – Now Play At ‘Sports Direct Arena’
• Mike Ashley: Luck or Judgement?
• Llambias’ and Pardew’s Carroll deception unravelled in bar rant?