Liverpool Kick-Start The Debate Over The Future Of European Football

There are many ironies surrounding the comments of the Liverpool Managing Director, Ian Ayre, concerning the future of overseas television rights and how they should be distributed amongst the clubs. Those of an ideological indisposition to Liverpool and preferences amongst football clubs have, in recent years, come to take on the appearance of being somewhere between the followers of a cult and a lifestyle choice may have taken some degree of amusement from a club which couldn't even qualify for European football last season make such exapnsive claims regarding its grandeur.

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