Grassroots: who they are, why they come and where they went...

Soccer clubs all over Australia see themselves as masters of the grassroots and sit waiting in their club houses for their local A-League team to see the apparently obvious and come knocking. In the absence of this knock, they carry on.
The A-League grassroots are the untapped crowd potential.
Families that enrol their kids at the local have taken a step that indicates that they are interested in watching the sport.