Hype and the birth of the monster that is modern football

By Darshan Joshi

Hype is like a phoenix. It is afforded life, it blossoms, it blooms. It peaks. It dies down; it turns to dust; yet it remains deathless. It is as immortal as it is intangible. Its hyperphysical presence experiences a ceaseless resurrection; it evades an escape from memory.

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