Soccer Marketing 101 - You Scratch My Back, I'll Scratch.... Nope
This marketing strategy is as solid as a house of (lotto) cards.At first we didn't even think twice about Tuesday's news that Major League Soccer reached an agreement with a lotto ticket company to potential produce scratch-off games with MLS logos on them. Chalk it up to another weird marketing synergy that someone on high thinks is going to make the league a bunch of bucks.
The Free Beer Movement @ Aug 31, 2011 5:20 AM EDT | Blog Profile
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