Soccer for the masses: New MLS TV deal should help sport reach beyond core audience
American sporting public: meet MLS.
It's one of the truths hard-core soccer fans like us don't want to face: Major League Soccer is closer to Minor League Soccer for most casual sports fans in this country.
That's why Los Angeles-based Fox Soccer Channel's loss will be the sports' gain when it switches to be the soon to be something other than Verses next year:
AP Sports Writer Rachel Cohen has the details:
NEW YORK (AP) -- Major League Soccer games will be televised by NBC's networks starting next season, doubling the number of homes that dozens of games will be available in.
100 Percent Soccer @ Aug 11, 2011 9:03 PM EDT | Blog Profile
Related
- MLS And NBC Sign New TV Deal
- MLS Signs Deal With NBC, Starts In 2012
- MLS deal shows NBC/Comcast is ready for primetime
- United players assess Major League Soccer
- NBC agrees three-year deal with MLS for television rights
- Why MLS TV Coverage Relegated To NBC Is A Promotion To Me
- MLS on NBC proves soccer is expanding in US
- The TMZ Effect on MLS
