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EPL's Reds hoping to spark Liverpool-mania amongst the young Chinese middle-class

England's Liverpool Echo imagined what sort of mania home town music heroes, The Beatles, could have generated in the China of the Great Proletarian Cultural Revolution to describe the fan interest that Liverpool Football Club enjoyed during its recent exhibition game against Sunray Cave FC in the southern Chinese city of Guangdong.

Read the full article at Asian Football Business Review.

Asian Football Business Review @ Jul 14, 2011 10:31 AM EDT | Blog Profile

Liverpool Football Club Liverpool Echo exhibition game guangdong Quot Beatles China England Arsenal FC Marketing China Manchester United Liverpool FC Chelsea

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