2010 World Cup's global broadcasting penetration delivers "over 3.2 billion" viewers

The world football body, FIFA, reports that its 2010 World Cup in South Africa was broadcast in every single country and territory on Earth, "including Antarctica and the Arctic Circle", generating record-breaking viewing figures in many TV markets around the world. "The in-home television coverage of the competition reached over 3.

Read the full article at Asian Football Business Review.

Asian Football Business Review @ Jul 12, 2011 2:49 PM EDT | Blog Profile