South Asian giants plan football promotion series for their expatriates in England

An innovative joint marketing effort by the All India Football Federation and the Pakistan Football Federation, will promote football to over 2 million of their countries' compatriates and their decendents living in England. The series, to run from 25 August to 11 September with matches scheduled (but not yet confirmed) in Manchester, Coventry and London, is the first between the two teams at a

Read the full article at Asian Football Business Review.

Asian Football Business Review @ Jul 11, 2011 9:05 AM EDT | Blog Profile