Standard Chartered Bank insists on Liverpool FC touring Asian markets

Standard Chartered Plc, the UK-based bank which earns more than 75% of its profit from Asia, has confirmed to Bloomberg news agency that its record 81.5 million pound, four-year sponsorship of English Premier League football club Liverpool, was conditional upon it visiting foreign markets. The club is about to start a tour that will include exhibition matches in China and Malaysia as well as an

Read the full article at Asian Football Business Review.

Asian Football Business Review @ Jul 8, 2011 2:06 PM EDT | Blog Profile