Twenty-Five Years On: The World Cup Carnival Fiasco

One of the more significant achievements of Joao Havelange's time in charge of FIFA was to turn the organisation into a financial powerhouse, through merchandising of the World Cup name. The 1982 tournament saw the introduction of corporate sponsorship and the beginning of its conversion into the biggest sporting event on the planet.

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Twohundredpercent @ Jul 3, 2011 6:20 AM EDT | Blog Profile