China and South East Asia: key markets for rebuilding Asian Cup television audiences
The Asian Football Confederation's exclusive marketing and media partner, Lagardere's Singapore-based subsidiary,  World Sport Group, has released selected data on the television audiences of the finals of the  2011 AFC Asian Cup played in Qatar during 7–29 January 2011. The figures indicate a significantly declining trend in the television audience when China and South East Asian countries are
Asian Football Business Review @ Jun 28, 2011 8:30 AM EDT | Blog Profile
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