This Crud's for you

The world's oldest football competition the F.A. Cup continues its descent into mediocrity as the Football Association has signed a £24 million sponsorship deal with Budweiser.

America's best-selling 'beer' (over 11 billion bottles per year) continues to seek new ways to shake off its reputation for tasting too weak and tepid to tempt Europeans away from their native brews.

Read the full article at Soccerphile World Cup Blog.

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