The makers of (mostly) undrinkable beer become FA Cup sponsors
The world's oldest football competition will be sponsored for the next three years by the "King of Beers". The competition is to be grandiosely re-branded as the FA Cup with Budweiser.
The FA of course gets some serious business. For the more finicky it's a measure of the beer's quality when the Budweiser ads generate more buzz than the taste.
Soccerblog @ Jun 16, 2011 9:46 PM EDT | Blog Profile
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