US- and Aussie-style sports marketing attracting fans to UAE's champion

In football is said that West Asia has great facilities but small crowds and East Asia has the opposite. In Abu Dhabi, United Arab Emirates, Phil Anderton is finding out how to resolve the West Asian dilemma of "filling an empty [30,000-red-seat] stadium in the desert". CEO of Al Jazira FC, winner, for the first time, of the UAE's league and cup double, Anderton talked recently to Ashley Hammond

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Asian Football Business Review @ Jun 15, 2011 9:51 AM EDT | Blog Profile