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A BEHIND THE SCENES ORAL HISTORY OF SOCCER IN KANSAS CITY

On November 18, 2010, a Major League Soccer team changed its name. One minute they were the Kansas City Wizards. The next, they were Sporting KC. Of course it's never that simple. This is that story.

Greg Cotton
Chief Operating Officer, Sporting Kansas City
I hate the word 'brand' more than anything.

Read the full article at This is American Soccer.

This is American Soccer @ Jun 8, 2011 11:47 PM EDT | Blog Profile

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