Quick tales of advertising, TV audiences and Champions League greatness

I'm driving around yesterday and hear a radio spot that begins with words along these lines: "The biggest soccer event in the world ..."

So I'm thinking, "Yep. Champions League final tomorrow!" How nice that Fox is spending some green to advertise the final. Very nice! Never mind that this radio station won't mention it, ignorantly convinced that more people in Dallas care about the Game 7 of an NHL conference final; at least they have an advertising spot.

Read the full article at DailySoccerFix.

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