Marketing in New England
On the road tonight, so we thought we would revisit an interview from early February with Revs COO Brian Bilello. After a tough start, Revs attendance has started to climb and Gillette stadium will soon be host to two big soccer events: Spain/USA and Revs/ManU. Since this interview was conducted, the Revs landed United Healthcare as a jersey sponsor and made productive use of Groupon, two of the items discussed below.
Footiebusiness @ May 26, 2011 10:53 PM EDT | Blog Profile
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