Survey: On MLS Ticketing

A few weeks ago, I questioned the merit of the New York Red Bulls and other MLS teams using Groupon, the popular group discounting site, to move tickets.

Who wants a ticket discount? Actually doesn't work that way...

Working in Silicon Valley (and mind you Groupon is based in Chicago), we're deluged with tech companies and "tech-hopeful companies" (companies who have one feature, but lack a true business model) all the time and there is often a pre-disposition by existing brands to glom on to the latest tech company or partner su jour just for the brand equity value so they can say they're hip or on the vanguard of technology.

Read the full article at The Shin Guardian.

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