Filled stadiums, Empty Markets and Making Soccer Cool in America
When Major League Soccer launched, its marketing seemed to have advertisement ADD. Football stadiums, family marketing, no-tie shootouts unlike anyone else in FIFA and ultimately an unreliable target audience. In its inaugural 1996 year, several of the MLS teams shared stadiums with their city's NFL counterparts.
MLS Reserves @ May 5, 2011 6:41 AM EDT | Blog Profile
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