Sporting KC Takes Page Out of Ochocinco's Playbook: Markets New Stadium, Team Name Without Paying a Dime
Chad Ochocinco, formerly Chad Johnson, has learned very well how to use marketing strategies to
elongate an entertainment career. This average NFL Wide Receiver playing in a below average
populated metropolitan area (Cincinnati) has shown the world that he can take a little eccentricity
a long way.
He has been able to take a name change after his playing number (Ochocinco is 85 in Spanish, Chad's
uniform number) and a few crazy hairdos to bring about a reality tv show and an invitation to
participate in Dancing with the Stars.
Americanize Soccer @ Mar 29, 2011 10:55 PM EDT | Blog Profile
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