How Ian Ayre Transformed Liverpool FC's Commercial Fortunes

Liverpool FC's latest financial results, for the year to July 2010, don't look particularly positive: the club made a £20m loss, thanks partly to £17m in interest payments on the £123m debt piled onto the club by its much-despised previous owners, Tom Hicks and George Gillett. But there was some good news in there too: revenues climbed to £184m, as the club continues to benefit from the remarkable transformation in its commercial fortunes since hiring Ian Ayre in 2007.

Read the full article at Anfield Talk.

Related