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Soccer Marketing 101 - Fox Soccer to Debut "Soccer Night in America"

Seemingly out of the blue and partway through the 2011 Major League Soccer season, Fox Soccer (Channel?) announced their prime time matches would, from this moment forward, be known as "Soccer Night in America".

The first "SNiA" will be this Friday as Portland Timbers host Philadelphia Union at 9pm (CT).

Read the full article at The Free Beer Movement.

The Free Beer Movement @ May 5, 2011 5:44 AM EDT | Blog Profile

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