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Manchester United... Chicago Fire... So which team gets to wear red?

In one corner you have Manchester United, the team nicknamed 'the Red Devils'. If you visit their website, they refer to themselves as ‘Reds'. The club has become much more than a simple team. Manchester United is constantly marketing the ‘brand'. Their annual trips to the United States are based around expanding the fan base and reaching out to new audiences.

Read the full article at Hot Time In Old Town.

Hot Time In Old Town @ Apr 22, 2011 2:22 PM EDT | Blog Profile

Chicago Fire Manchester United jerseys soccer fans Red Devils reds sky blue audiences fan base hometown team brand identity nbsp

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