Fiorentina - The Most Profitable Club in Serie A

Over the years, there have been many reasons for football fans to admire Fiorentina, not least the myriad midfield talents of such creative stars as Giancarlo Antognoni, Roberto Baggio and Manuel Rui Costa and the goalscoring prowess of the prolific Gabriel Batistuta. Others have been attracted to the romance of following a club from Florence, one of the most beautiful cities in the world, while fashion gurus have simply appreciated the distinctive purple of the team's shirts, which inspired the club's Viola nickname.

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