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Liverpool and LeBron

So the world is now a place in which LeBron James can own a stake in Liverpool. On Twitter yesterday, the news was greeted first breathlessly and then, by People Who Know Things, with derision. Ives Galarcep pointed out that athletes buy small stakes in teams all the time. Jen Chang declared that this was no different than if David Beckham bought 0.

Read the full article at The Run of Play - Soccer in Style.

The Run of Play - Soccer in Style @ Apr 7, 2011 1:44 PM EDT | Blog Profile

Liverpool anfield David Beckham Jen Chang basketball globalization Liverpool fan dodgers Lebron James derision brand identity

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