Liverpool Commercially Hot With Or Without Europe

Liverpool can count on their heritage to seal big sponsorship deals even if they are not playing in Europe next season, the Premier League club's managing director Ian Ayre said on Thursday.
The five-times European champions, who share the record of 18 English league titles with Manchester United, are in danger of missing out on continental club competition if a revival in their league form does not repair a bad start to the campaign.

Read the full article at Anfield Talk.

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