Chelsea Trying To Sell Stamford Bridge Naming Rights

Looks like Chelsea officials have been busy behind the scenes trying to sell the naming rights to Stamford Bridge.

Multiple reports today say that Chelsea, who have been asking have £100m for a 10-year deal, have failed to get a single serious bid.

It is 17 months since chief executive Ron Gourlay announced he was ready to open talks on stadium sponsorship.

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