The Beckham Effect
Every once and a while a player comes along and changes the game. Their unique abilities combined with a great management team propels their career foward into the celebrity stratosphere. Using good looks, charm, and great athletic skill paired with an amazing agent, manager, publicist team is what I like to call the Beckham Effect.
The 12th Man @ Feb 22, 2011 7:59 PM EDT | Blog Profile
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