The Branding of MLS
Branding: the 21st-century practice of applying marketing principles to every aspect of life and self.  The recent condescension floated across the Atlantic to MLS fans by GQ (UK edition) painfully reminds us of our continuing place at the kid's table of world soccer perception. New contributor Mack Lloyd looks at the American league through Don Draper-colored glasses- [ed.
Philadelphia Union Talk @ Feb 9, 2011 9:07 AM EDT | Blog Profile
