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Disney-backed ESPN line up against Rupert Murdoch

Broadcasters like to wrap the FA Cup in nostalgia and treat its history and traditions with reverence. ESPN, who screened the first of three fourth-round ties in two days yesterday, is pioneering a more experimental approach.

Read the full article at Football Marketing.

Football Marketing @ Jan 30, 2011 7:56 AM EDT | Blog Profile

English Premier League ESPN broadcasting FA Cup sky sports Disney Nostalgia Rupert Murdoch broadcaster TV rights Broadcasters traditions ties media strategy media rights Strategy & Brand Development Top Article Media & TV Rights

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