The soccer marketing shakeup
Two days ago MLS announced it had hired J. Russell Findlay to the newly created postion of Chief Marketing Officer of Soccer United Marketing and Major League Soccer. Findlay will be responsible for all "marketing, branding and consumer understanding initiatives."
Yeah, I think that last one sounds stupid, too.
The Fake Sigi Schmid Blog @ Jan 22, 2011 5:09 PM EDT | Blog Profile
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