Was Free-To-Air TV To Be Sold Down The River To Win The 2018 World Cup Bid?

Imagine the scene. It's June 2018 and the World Cup finals are getting under way. England, the hosts, have played their opening match an unconvincing 1-1 draw with Norway which has led the press to question the tactics of their manager, Lord Beckham of Leytonstone but optimism is still high. The nation settles down for the second game, being played between the two other teams in England's group.